Why your brand should know about place-based social media
Note: I compiled the data below from our platform and multiple third parties. The original audience consisted of major alcohol brand executives & their agencies. However, on its own, the information is quite fascinating. I hope to add more to this post soon.
LocaModa launched their Foursquare application, sponsored by the Verizon DRIOD1 App Store on April 8, 2010 in more than 600 locations within key markets against the largest demographic of social media users, young adults ages 21-342. LocaModa leveraged their place-based social media platform to target influencers with a high propensity for social media.
During the three-week campaign, LocaModa saw check-ins increase on average 28.73 percent at locations running their Foursquare application, sponsored by Verizon. Boston had the highest average increase (63.06 percent) at sponsored locations compared to an organic growth of 20 percent at non-sponsored locations.
Since the launch, LocaModa’s Foursquare application continues to run non-branded in thousands of cafes, bars and restaurants across the country. On average, locations in New York City running LocaModa’s place-based social media have seen an increase of 263.60 percent in check-ins. Bars within New York City that run LocaModa have increased 292.37 percent on average since April 8, 2010.
Foursquare is a male dominated platform with about a 60-40 male-female split3. Also, the Food and Nightlife4 categories see the most usage among users in New York City. While users check-in all over New York City, the Food and Nightlife categories are mainly concentrated to Manhattan5.
